I composed and produced the soundtrack for Damart’s summer and winter commercials, designed to showcase their vibrant seasonal collections. The brief called for an energetic, feel-good track with sass and personality, modern pop with a subtle 70s disco influence.

The main challenge of the soundtrack was creating the complementing bass and guitar section that had all the vibe of 70’s disco but without the inherent syncopation of the style, to suit the contemporary, clean pop feel.
The background synth textures were crafted within Serum to give the more modern ethereal backdrop whilst the melodic synth lines used the Moog Sub 37 for its analogue warmth and fullness.

The result was a bold, uplifting track that embodied Damart’s brand identity.

The commercial aired on ITV 1, introducing Damart’s new collections to the UK.