For this Leicester University campaign, the client wanted a driving, gritty trap-style beat to elevate the energy and attitude of the production.

The track balances grit with an underlying sense of inspiration and hope. The key to achieving this balance lay in crafting hard-hitting 808’s and pairing them with an inspiring melody.
The 808’s were built within Ableton by manipulating a fixed sample as an oscillator, enveloping this to sculpt the tone and sustain, and adding saturation to taste for extra grit and depth.
The melody used a mellotron running through a chorus, this was then re-pitched to introduce subtle digital artefacts. This gave the melody a modern, trap-inspired edge while retaining its emotional resonance.

The result was a track that perfectly captured the campaign’s youthful and determined spirit.

The advert was broadcast internationally to prospective students.